Bring It On Redbull

This is a brilliant use of the often mind numbing direct marketing medium. A can of Red Bull was delivered in a box that contained a thousand piece, completely white puzzle. It doesn't matter that most people will never attempt the puzzle, it's the idea, which is communicated both physically and powerfully, that counts - Red Bull can help you accomplish any thing. Great work by 10 AM Communications, Singapore. Love the copy too, Bring it On.