Instant Def

Check out the the newest campaign from Snickers featuring the Black Eyed Peas. Instant Def is an interactive online website with a 5 part web series of short films using a combination of animation and live video starring members of the Black Eyed Peas. The premise of the series pits old school Hip Hop against its successors. The Instant Def characters, played by the peas, represent the old school culture and they take on representatives of the money driven "bling" culture. Good Vs. Bling? Just go check it out.